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A flow authenticates the customer up front — account talk only happens with the right person.
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One sec — verifying it's you 🔐
✓ Identity confirmed
WhatsApp customer support for lean teams
WhatsApp customer support.
Reach your customers where they already are, for support and marketing.
Shared inbox, AI replies, translation, flows, and broadcasts on the official WhatsApp Business API. Live in a day.
● Custom-built for you · Live in a day · Meta Tech Provider
L⏱ 23h left
Lena M.
● online · auto-assigned to you
Hallo! Wo ist meine Bestellung #1847? 😟
↳ Translated from German: “Hello! Where is my order #1847?”
Customer identified — Lena M.
Order #1847 looked up · arrives Thursday
AI draft · you approveHi Lena! Order #1847 left our warehouse this morning and arrives Thursday. Here's your tracking link 📦
How to check my order?
заказ где?
sipariş nerede?
order status pls
0:19
Sound familiar?
Fifty customers. One question you've already answered.
Answer it once.
The other forty-nine take care of themselves.
How it works
Live in a day, not a quarter
Connect your number
Link your WhatsApp Business number in a few clicks. No new SIM, no migration drama.
We wire it up
We connect your database, knowledge base, and FAQ — the groundwork your AI flows are built on — then add your team.
Go live
Start replying — with AI drafts, translation, and flows working from day one.
Answer once
A knowledge base that builds itself
CustomerX watches the customer support questions that keep coming back. Answer one well and it becomes a suggested article — the next time someone asks the same thing in different words, the reply is already drafted. Supervise every send or automate it completely — your call.
answered once = answered forever ↻
Same question spotted — 14× this month:
“Do you ship abroad?”
“Do you ship abroad?”
Suggested article · from your best replyShipping zones — Yes, we ship across the EU, 3–5 days. Tracking link with every order.
↓ next week, asked differently
can u deliver to Italy??
AI draft · from: Shipping zonesYes — we ship across the EU, 3–5 days 📦
Built for EuropeEvery European language,
Every European language,
in your company language.
German, French, Spanish, Italian, Polish, Dutch — whatever your customers write across Europe arrives in the one language your company works in, and every reply goes back in theirs. Seamlessly, in both directions, voice notes included. One team, every European market.
Your customer writes in
Customer sends (German)
Kann ich einen Artikel zurückgeben, wenn die Größe nicht passt?
You read (English)
Can I return an item if the size doesn't fit?
You read & reply in:
Voice notes are transcribed and translated the same way — no “hang on, let me listen” pauses.
AI Flow
Build a flow for every scenario
Ask, verify, branch, act. No code, and we build the first ones with you. Here's one running live: a customer wants to swap shoes. The flow recognises her by number, finds the order, checks the return window, asks the one thing it doesn't know, and books the exchange. No agent touched it.
Identify by number
Look up the order
Ask what's missing
Take the action
Confirm & close
Hi! The shoes from my last order are too small. Can I swap them?
Matched by number · Marina K. · 12 orders
Order #1847 · Runners, black, size 38 · delivered 6 days ago
Return window · 30 days · 24 left
Auto-sent · Exchange flowHi Marina! Found order #1847, the black runners in 38. Which size should I send instead?
39 please
Stock check · size 39 · 2 left · reserved
Exchange created · prepaid return label sent
Auto-sent · Exchange flowDone. Size 39 is reserved for you and the return label is in your inbox. Drop the parcel at any post office and the new pair ships the same day.
Resolved in 41s · no agent needed · CSAT survey sent
watch the flow light up ↘
Marketing broadcasts
Marketing broadcasts to your customer base
Pick who should hear it — VIPs, everyone who bought last month, one city — and send them a single WhatsApp message. A promotion, a launch, an invitation to join your next campaign. Replies come straight back into the shared inbox as normal conversations, so a broadcast starts real chats instead of ending in a void.
select · preview the cost · send ✦
Audience
VIP customersBought in 30 daysBerlin
✓ 312 contacts selected
Message
Marina, you're on the VIP list for Friday's private sale 🎟 20% off, two hours before everyone else. Want in?
Cost preview
312 messages · shown in full before anything sends
312 messages · shown in full before anything sends
Use cases
Build any use case or conversational scenario
Every card below is made from the same parts — flows, AI drafts, lookups and routing — wired to your systems with you during onboarding. Whatever your customer support looks like today, it fits.
Onboarding, minus the branch visit
The flow collects documents and details step by step, then your team takes over for the final check.
📎 ID card photo
Got it — last step: proof of address 📄
Account questions, wired in
Connected to your core system during onboarding — statuses and balances answer themselves.
Did my transfer go through?
Yes — landed today at 14:02 ✓
A better rate, sent to the right people
Segment: customers with a savings account. One message, and the replies come straight back into the inbox as normal chats.
Savings rate goes up to 12% on 1 Oct. Want us to move your balance over?
Yes, move it
Book a demo↖ don't see yours? we'll build it with you
What teams say
Replies they actually sent us
“We replaced three Google Translate tabs and a WhatsApp group with one screen. My agents stopped stepping on each other.”
L
Lale A.
Owner, boutique skincare
“The AI draft is the killer feature. Fast replies, and it never says something dumb because I read it first.”
D
Deniz K.
Support lead, electronics
“We were quoted three months by Zendesk. We were live on CustomerX before lunch.”
R
Rauf M.
Founder, online grocer
Built for you, not off a shelf
Not a template. Built around your business.
CustomerX isn't a sign-up-and-figure-it-out customer service tool. You get a team of CustomerX experts who onboard you, build the integrations into your own systems, and design the automation around how your business actually runs — and who stay reachable once you're live.
Your data, pulled in
Our team builds the integration into your database, CRM or internal API, so every chat can show real orders, balances and bookings.
Actions, not just answers
We build flows where the AI calls your API mid-conversation — check a status, book a slot, apply a change — so whole scenarios run themselves.
Experts, not a signup form
CustomerX specialists run the onboarding end to end and stay on hand afterwards. Live support, answered in under an hour.
Total transparency
Flat pricing, nothing added on top, and you always own your number and your data. No lock-in, no black boxes.
Pricing
Three plans. No riddles.
Start on Solo, move your team onto Core, and go fully custom when you outgrow it.
self-served
Solo
For support desks of up to 3
€149 / month
Up to 3 seats
- Every feature, up to 3 seats
- You set it up yourself
- Runs on your real number
- Keep your data if you leave
see it work on your own chats
most popular
Core
For a support team of 4–20
€390 / month
4–20 seats · one flat price
- Customised features
- CRM/DB integration
- Dedicated DevOps
- Live support · <1 hour reply
- 6-month minimum term
most teams live here 🙂
for scale
Enterprise
For 20+ seat operations
Custom
20+ seats · priced with you
- Everything in Core, plus:
- Custom build for your workflows
- Features built on request
- White label
your platform, your rules
Every plan includes
Every feature sits in that price — AI drafts, flows, translation, broadcasts, voice calls. Inbound calls are free. Meta's per-message fees are passed through at cost — details in the FAQ below.
Questions, answered
The honest FAQ
Why WhatsApp and not email or a help desk?
Because your customer already has it open. No download, no account, no password reset, no ticket number to quote. And the whole history sits in one thread on their phone — theirs and yours.
Using WhatsApp for customer support also means the fastest channel your customers have is the one your team works in — with a shared inbox, assignment, and history, so it scales past one phone on the counter.
Our customers write in languages our team doesn't speak.
This is the part we're proudest of.
Every incoming message arrives in your team's language — text and voice notes alike. Nobody presses a translate button, and nobody switches tabs. A voice note in Arabic becomes readable text in English, in the thread, in seconds.
Replies can go the same way: we can set your team to write in one language and have every outgoing message delivered in the customer's. You choose per conversation or as a standing rule, and we set it up with you.
Which languages, exactly?
Your customers can write in almost any language. Detection and translation are automatic — German, Arabic, Chinese, Spanish, Farsi, whatever turns up in your inbox.
Your team works in whichever language you choose. That's the language your agents read incoming messages in, and the language the app itself is in — set up with you during onboarding. Want to change it later? It's a configuration change, not a rebuild.
Will the AI answer customers without me?
Only where you decide it should.
Conversations you design — a greeting, a menu, a booking lookup — run on their own, because you wrote every word in them. Anything open-ended depends on the mode you pick. In review mode, the AI writes a reply and your agent sends it, edits it, or bins it. In autopilot mode, the AI answers customers itself, from your knowledge base, and hands the chat to a person when it can't help.
Most teams start on review and switch topics to autopilot once they trust the answers. Some run everything on autopilot, some never do. Your call.
What if it gives a wrong answer?
It answers from your documents and nothing else. When the answer isn't in there, it's instructed to say so and hand the conversation to a person rather than fill the gap itself.
That's also why the review step matters. Until you've watched it answer a topic correctly for a while, an agent sees every reply before your customer does. You decide when that changes, topic by topic.
Setting up a knowledge base sounds like a project.
It's the part everyone dreads, so we do it with you.
Point us at what you already have — your website, price list, policies, the answers you've typed a hundred times — and our AI turns it into a working knowledge base. You review it, fix what's wrong, and it's live.
What does “does the heavy lifting” actually mean?
Once your systems are connected, this is what an agent sees when they open a chat: who the customer is, their order or booking already on screen, the request checked against your rules, and anything missing already asked for — in the customer's language.
They start at the decision, not at “hello, could I take your booking reference?”
Can the whole team work from one number?
Yes — that's the main reason teams move off the WhatsApp Business app.
Every agent gets their own login. Conversations are assigned automatically or picked up manually, you can see who's handling what, and if two people open the same chat they can see each other typing. No shared phone on the counter, no two agents answering the same customer twice.
Can agents work from their phones?
Yes. CustomerX runs in the browser and works on a phone — no app to install, nothing to update. Most teams work from a laptop and keep a phone open for evenings and weekends.
What happens outside working hours?
Nothing gets lost. Your flows keep running, so customers who ask a common question still get an answer at 11pm. Anyone who needs a person gets an honest reply telling them when your team is back, and the conversation is waiting in the queue — sorted and translated — when the first agent logs in.
Can customers always reach a human?
Always.
A customer can ask for a person in their own words — we set up the phrases for every language you serve — and the conversation moves straight to your team. Your agents can also take over any conversation at any moment, and the AI steps back for the rest of that thread.
Do I need the WhatsApp Business API? It sounds intimidating.
You need it. You don't need to understand it.
We set it up with you on a call. Once Meta has verified your business, most teams are sending and receiving the same day. If you can connect a printer, you're overqualified.
How long until we're actually live?
Your inbox is live the day we connect your number — messages arriving, translated, assigned to your team.
The rest lands over the following week or two: connecting your database or systems, building your first flows, filling the knowledge base. You're working in it the whole time, not waiting for a launch date.
What happens to our existing chats?
Your number stays the same, and your customers notice nothing except faster replies.
One thing worth knowing: moving your number onto the business platform takes it off the WhatsApp Business app, and the history in that app doesn't come across. Everything from go-live onward lives in the platform — searchable, assigned, and visible to your whole team.
What's actually included in the “custom build”?
CustomerX is built to be wired into your world rather than used as-is. You can connect your own database and APIs, and build flows and features around how your business actually works.
A team of CustomerX support experts does that first round with you — building the connection to your database or API, designing the flows that automate your real scenarios (including letting the AI call your systems mid-chat), and setting up your knowledge base. They stay reachable once you're live: questions get a reply in under an hour. As your business changes, you can keep building — a new flow, another system, different routing.
What if my team is smaller or bigger than Core?
Core covers teams of 4 to 20 seats for €390 a month, on a six-month minimum term. Smaller? Solo is €149 a month for up to 3 seats. More than 20? Enterprise is priced with you.
Past twenty seats it makes more sense to talk, because at that size teams usually want things built specifically for them. That's Enterprise.
What does WhatsApp charge?
Meta charges a small per-message fee, and the rate varies by country and message type.
From 1 October 2026 that includes replies to customers who message you, after the first 1,000 replies per number each month. Our flows and AI drafts are built to resolve in as few messages as possible, so that bill stays small.
Marketing campaigns to a large list are the one place this adds up, and we'll show you the cost before you send. We pass Meta's fees through at cost, with no markup, and break them out on your invoice.
Meta charges fees for broadcasting on WhatsApp — what's your markup?
We don't have one. Zero markup, on broadcasts and on everything else.
You broadcast to your customer base paying nothing but Meta's official per-message rate, at cost, itemised on your invoice. We show you the full cost before a single message goes out, so nothing arrives as a surprise.
Are we locked in?
No, and we'll be specific about what that means.
Your WhatsApp number is registered to your business, not to us — it stays yours. Your conversations, contacts and knowledge base are yours too, and we'll give you a full export whenever you ask, including if you're leaving.
The one genuinely fiddly part is moving a number back off the WhatsApp business platform afterwards. It's a Meta process, not ours, and we'll walk you through it rather than make it your problem.
Is our data safe?
Yes. We never sell your data or share it with advertisers or data brokers — not ever. Your workspace runs in its own database in a region you choose with us at onboarding — EU (Amsterdam) or US (California) — and we tell you exactly which one. EU hosting is available to every customer.
Individual logins for every agent, role-based access so people only see what they should, and your conversations in a database dedicated to your business — not pooled with other customers.
Message content is processed only by the providers needed to run the service — Meta for delivery, Google and OpenAI for translation, AI and voice transcription — under data-processing agreements, and none of them train on it. Our privacy page names every one, and our data-processing page lists where each one sits and under which transfer terms.
If a customer asks you to delete their data, we'll do it — properly, including message history and voice transcripts.
See it working, live.
30 minutes. We'll show you the inbox live, build a flow for your use case, and answer everything. No deck, no “discovery call”.
a real human. we promise. 🙂