👋 WhatsApp support for lean teams

Reply in seconds.
In any language.
You're in control.

AI drafts every reply for you to approve, smart flows handle the routine, and every chat arrives in your customer's language.

Book a demoSee how it works →
Custom-built for you · Live in a day · No markup on Meta fees
watch it work, live ↘
L
Lena M.
● online · auto-assigned to you
⏱ 23h left
Hallo! Wo ist meine Bestellung #1847? 😟
↳ Translated from German: Hello! Where is my order #1847?
AI draft · you approveHi Lena! Order #1847 left our warehouse this morning and arrives Thursday. Here's your tracking link 📦
Hallo Lena! Bestellung #1847 hat heute Morgen unser Lager verlassen…
✓✓ sent · auto-translated to German
Sound familiar?

If your support runs on one phone and a group chat…

“Wait — did someone already reply to this customer, or…?”
“It's 11pm and the shop phone is still buzzing.”
“I can't read German. Google Translate tab #6, here we go.”

CustomerX fixes all three. ↓

▸ How it works

Live in a day, not a quarter

1

Connect your number

Link your WhatsApp Business number in a few clicks. No new SIM, no migration drama.

2

We wire it up

We connect your database and build your flows with you, then add your team and switch on auto-assignment.

3

Go live

Start replying — with AI drafts, translation, and flows working from day one.

★ The headline feature

Your AI drafts.
You approve.

Replies are written from your knowledge base and surfaced for a single tap. Flows can auto-answer FAQs and hand off to a human cleanly — but a person always sends. No bot ever speaks for you unsupervised.

every AI message is dashed-coral — honesty by design ✦

Inbox · Marina K.
Can I change the delivery address on order #1847?
AI draftOf course! I can update that now — what's the new address? (Drafted from your “Order changes” KB article.)
✦ One-click context

Catch up in one click

Long thread, no time? Hit Summarise and the AI hands you the gist — what the customer wants, what's been promised, and how they feel. It auto-writes titles and descriptions for your history, too.

no scrolling back through 40 messages ✦

Conversation · 14 messages
Where is my order #1847??
Checking now…
It's been 6 days 😤
AI summaryMarina is chasing order #1847 (6-day delivery delay) and is frustrated. Agent shared tracking and offered 10% off. Status: awaiting carrier update.
deliveryrefund-offered
✦ Smart routing

Connect the dots automatically

The instant a message lands, CustomerX looks the sender up — in your database or any external API we connect for you — and sends them down the right path. VIPs skip the queue. Wholesale buyers get the wholesale flow. New numbers get onboarded.

knows who's texting before you do ✦

Smart routing
Hi! I'd like to reorder my usual 🙂
🔎 Looking up +994 50 •• •• ••
М
Marina K. · VIP · 12 orders
matched via your CRM API
→ Routed to the “VIP fast-track” flow
DB or API — your call ↗
★ The wedge nobody else leads with

They write German.
You read English.

Two-way auto-translation, built in. Your customer's words arrive in the language your agent reads, and every reply goes back in theirs. Voice notes get transcribed too.

Your customer writes in
Customer sends (German)
Kann ich einen Artikel zurückgeben, wenn die Größe nicht passt?
You read (English)
Can I return an item if the size doesn't fit?
You read & reply in:

🎙 Voice notes are transcribed and translated the same way — no “hang on, let me listen” pauses.

✦ AI Flow

Build a flow for every scenario

Ask, authenticate, branch, answer — all no-code, and we build the first ones with you. Here's one running live: collect a number, verify the customer, route by category, then answer straight from your knowledge base.

📱 Ask for number
🔐 Authenticate
🗂 Choose category
❓ Ask question
📚 Answer from KB
AI Flow · live preview
Welcome to Lume 👋 What's your phone number?
+994 50 123 45 67
Verifying…
Thanks, Marina — you're verified ✓
What's this about?
① Orders · ② Returns · ③ Something else
Sure — what would you like to know?
Can I return shoes after 20 days?
Checking the knowledge base…
From: Returns policyGood news — our return window is 30 days, so yes! Want me to email you a prepaid label?
watch the flow light up ↘
★ For the manager

Proof the team performs

Automatic CSAT surveys after every chat, per-agent scores, and AI that clusters complaints into plain themes — “31% of complaints last week were delivery delays.” The numbers your buyer actually wants. Search like you think: type “refund complaints from March” and get the real conversations.

Quality dashboard
Avg. satisfaction
4.6 ★★★★★
Median first reply
2m 51s
AI complaint clusters · last 7 days
Delivery delays · 31%
Sizing questions · 22%
Refund status · 14%
★ New · on the Core + Calls plan

They tap call.
It rings your team.

Some customers would always rather talk. Now they can call you straight from the WhatsApp chat — same number, same thread. The call rings an agent right in the browser, next to everything you already know about them. Incoming calls are free for both sides, and every one lands in the conversation timeline.

inbound only · no recording · wired up with you at onboarding ✦

Incoming call
MK
Marina K.
+994 50 •• •• 47
Incoming WhatsApp call…
▸ And the small stuff that isn't small

Everything else, included

Quick replies

Fire canned answers with a /shortcut. Built for fast fingers.

🗂

Customer database

Tags, custom fields, Excel import & export. Your CRM, lightweight.

24h window + templates

Live countdown and approved templates, synced from WhatsApp Manager.

🎙

Voice transcription

Voice notes turned into searchable, translatable text automatically.

🔄

Chat transfer

Hand a conversation to the right teammate with full context intact.

CSAT surveys

Post-chat star ratings and written feedback, collected on autopilot.

🔌

Customer.io sync

Keep contacts and events flowing into your marketing stack.

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Public API

Build on top of it. Multi-tenant foundation, developer-friendly.

▸ What teams say

Replies they actually sent us

“We replaced three Google Translate tabs and a WhatsApp group with one screen. My agents stopped stepping on each other.”
L
Lale A.
Owner, boutique skincare
★★★★★
“The AI draft is the killer feature. Fast replies, and it never says something dumb because I read it first.”
D
Deniz K.
Support lead, electronics
“We were quoted three months by Zendesk. We were live on CustomerX before lunch.”
R
Rauf M.
Founder, online grocer
▸ Built for you, not off a shelf

Not a template. Built around your business.

CustomerX isn't a sign-up-and-figure-it-out tool. We wire it into your systems and build your automation flows with you — so support feels frictionless for your customers and your team from day one.

🔌

Wired into your systems

We connect CustomerX to your database, CRM, or internal API and pull real customer context into every chat.

🔀

Flows built with you

Your menus, routing, and escalation rules — we design and configure the automation around how you actually work.

🔍

Total transparency

Flat pricing, no markup on Meta fees, and you always own your number and your data. No lock-in, no black boxes.

▸ Pricing

Two plans. No riddles.

Start calm on Core. Add WhatsApp voice calls when your customers would rather talk than type.

flat rate
Core
€100 / month

Includes 3 agent seats.

  • Custom build: your DB/API connections + flows
  • Shared team inbox, unlimited conversations
  • Auto-translation, both directions
  • AI reply drafts (human-approved)
  • Flow builder + drop-off analytics
  • In-chat CSAT surveys
  • Only €20/month per extra seat
Choose plan

most small teams start here 🙂

adds WhatsApp calling
Core + Calls
€300 / month

Includes 20 agent seats.

  • Everything in Core
  • Inbound WhatsApp voice calls
  • Every call logged in the timeline
  • Custom features for your team
Choose plan

for complete digital customer support

And WhatsApp itself? When customers message you and you reply, Meta charges nothing. Only template messages (re-opening a chat after 24 quiet hours) cost a few cents — billed at Meta's exact rate, zero markup. Incoming voice calls are free too.

▸ Questions, answered

The honest FAQ

Only inside flows you build — for things like FAQ answers from your knowledge base. For real conversations, the AI drafts and a human always taps send. Every AI message is visually marked so you're never guessing.

Yes. CustomerX is custom-built for each business. During onboarding we connect it to your WhatsApp number, build the integrations to your database, CRM, or API, and configure your automation flows with you — so it fits how you actually work. Most teams are live the same day.

When a customer messages you and you reply within the conversation window, Meta charges nothing. Template messages (re-opening a chat after 24 quiet hours) carry a small Meta fee. We pass that straight through at cost — you pay your flat monthly plan plus Meta's fees at their exact rate, nothing else.

Most teams connect their number, invite agents, and send their first reply the same day. No multi-month deployment, no consultant required.

Customers can write in just about any language — it's detected and translated automatically. On the agent side, we build and localise your workspace for any of our supported languages — set up with you during onboarding to match your team and market. Voice notes are transcribed and translated too.

Yes — that's the point. One number, every agent, with auto-assignment routing each chat to whoever's least busy and online. It runs on the WhatsApp Business API, which we set up with you during onboarding. You keep ownership of your number.

Yes — customers, custom fields, and tags export to Excel anytime, and sync with Customer.io. There's a public API, too. Your data stays yours.

See it with your own WhatsApp number.

30 minutes. We'll connect a number, send some messages, and show you the inbox doing its thing. No deck, no “discovery call”.

Book a demoTalk to a human
a real human. we promise. 🙂
CustomerX — calm WhatsApp support for small teams